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Who was the first Broadway discounter? by Ken Davenport

Have you ever wondered where it all began? What started the discounting phenomenon? And more importantly . . . who started it? Was it The Geislers, the geniuses behind BroadwayBox.com? Was it TDF, the org. behind the TKTS booth?

SOURCE: the Situation at 4:09pm on January 31, 2011

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