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Elisabeth Murdoch urges broadcasters to build "one-to-one" relationships with viewers by Matthew Hemley

Elisabeth Murdoch, the chairman of global TV producer Shine Group, has urged broadcasters to look to the success of video-on-demand sites such as YouTube in a bid to build relationships with viewers.

SOURCE: The Stage Registration at 2:17pm on August 23, 2012 ☆ ⚑

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