The Donmar's new scheme is just the ticket
It's a paradox that the more successful a show or theatre, the more difficult it is to get a ticket. Has Josie Rourke found a cure?Is it possible for a theatre to become too successful? Over the last two decades, the Donmar Warehouse in London has made a strong case for this counterintuitive proposition. Numerous productions have transferred to the West End and Broadway and won awards, including Sam Mendes's Cabaret…