Broadway Woos Audiences With New Ticketing Options by Gordon Cox

For his lastest superheroic feat, Spider-Man has endowed Broadway theatergoers with the extraordinary ability to reserve tickets and pay for them later. It might not sound like much. But the mobile ticket reservation system for musical "Spider-Man: Turn Off the Dark" marks a change from the Rialto's traditional pay-now model, and it's part of larger... Read more »

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