Mashable and IF/THEN Partner for Behind-the-Scenes Social Media Campaign
Mashable, the leading media company for the Connected Generation, and 'IfThen,' the multiple Tony nominated original Broadway musical from the Pulitzer Prize winning creators of 'Next to Normal,' announced today the launch of a social media campaign on Mashable designed to bring the show's core theme to life. The campaign includes Instagram videos from the cast, tech luminaries and community created content of their …
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