How Broadway's Digital Marketers Aim for Buzz Outside the Box by Gordon Cox

Sometimes a new Broadway musical makes a social media push with Twitter and Facebook and Instagram — and sometimes it does it with a real-world, hand-delivered bottle of poison. Well, faux poison, a.k.a. green Kool Aid, in vials (pictured, above) sent to every Tony nominee from fellow Tony competitor "A Gentleman's Guide to Love and... Read more »

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