Are Critics Scared of Holler If Ya Hear Me? Producers Talk Up New Ad Campaign Targeting Hip-Hop Crowd
“Most critics are scared of this show…they should be,” reads one of Holler If Ya Hear Me’s newest promotional materials, which aims to get hip-hop fans into the seats of the Palace Theatre, where the new Tupac Shakur musical opened last month. The striking new campaign comes from Cornerstone Agency, a branding and strategy company that is better known in the music world than on Broadway. But …