Are Critics Scared of Holler If Ya Hear Me? Producers Talk Up New Ad Campaign Targeting Hip-Hop Crowd by Ryan McPhee

“Most critics are scared of this show…they should be,” reads one of Holler If Ya Hear Me’s newest promotional materials, which aims to get hip-hop fans into the seats of the Palace Theatre, where the new Tupac Shakur musical opened last month. The striking new campaign comes from Cornerstone Agency, a branding and strategy company that is better known in the music world than on Broadway. But …

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