Addendum: Your Theatre's "Why"
Last week, I wrote a series of posts addressed to a theatre major getting ready to graduate about "finding your why." Let me take a moment to state the obvious: finding your "why" is critical not only to you personally, but to your theatre as well. Simon Sinek, in the video I have linked to several times, tells us that "people don't buy what you do, they buy why you do it," and that you don't want to sell to everyo…