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Addendum: Your Theatre's "Why" by Noreply@blogger.com (scott Walters)

Last week, I wrote a series of posts addressed to a theatre major getting ready to graduate about "finding your why." Let me take a moment to state the obvious: finding your "why" is critical not only to you personally, but to your theatre as well. Simon Sinek, in the video I have linked to several times, tells us that "people don't buy what you do, they buy why you do it," and that you don't want to sell to everyo…

SOURCE: Theatre Ideas at 2:17pm on March 14, 2011

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