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Info You Can Use: Treating Different Audiences Differently by Joe Patti

It often seems one of the hardest things to do in the performing arts is to correctly anticipate audience interest in a show. Related to that is gauging the best way to market and position an individual show to a specific audience segment. I recently faced a situation where anticipating audience interest wasn’t difficult, but […]

SOURCE: Butts In The Seats at 7:36pm on August 11, 2014

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