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Digital Tracking: Audiences to Venture 'Into the Woods' Over Holidays by Tobias Bauckhage

Does digital data offer indicators that can be used to monitor marketing effectiveness and predict box office success even before awareness turns into intent? Moviepilot – which studies social data and box office trends – analyzes this weekend's new movies across Facebook, YouTube, Twitter and Google (the methodology behind the numbers is laid out in... Read more »

SOURCE: Variety at 5:36pm on December 24, 2014 ☆ ⚑

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