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'Kinky Boots' Takes Steps to Freshen Up Its Image

How do you make “kinky” a safe word? That’s one of the questions producers of Tony-winning musical “Kinky Boots” will try to answer with a new ad campaign that launches tomorrow. Freshening up the image two years into the show’s run, the new look eschews plot specifics in favor of playing up the good vibes that audiences say they... Read more »

SOURCE: Variety at 4:00pm on April 16, 2015 ☆ ⚑

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