ESPN Lassoes Brett Favre, Noah Syndergaard & 'Hamilton' To Rope In Advertisers: Upfronts
ESPN took over Broadway’s Minskoff Theatre, home of majority owner Disney’s The Lion King, for its Upfront presentation this morning, where the themes were bringing the Great Uncounted into the audience-measurement fold, and “the universal power of live.” “It’s not enough to simply say we’re ubiquitous,” Ed Erhardt, ESPN President, global sales and marketing, told the p…
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