Psst! The dismal truth about theatre's 'secret location' gimmick
Shows such as Philip Ridley's Karagula aim to entice audiences with the promise of a mysterious venue. All too often, this has little relevance to the play itself"Immersive" was once the marketing buzzword when it came to selling theatre tickets, but the latest USP is a secret location. One of the reasons for this is the huge success of Secret Cinema, where the mystery surrounding both the venue and the film being sh…