Well-Established, Innovative, Accredited, Untested Terminology Does Not Have Generation Specific Appeal by Joe Patti

Back in February, Seth Godin made a post about “The two vocabularies (because there are two audiences),” discussing how the vocabulary that appeals to people who consider themselves early adopters differs from those who see themselves as part of the mass market. So for example, early adopters of electric cars may want to consider themselves […]

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