New Broadway Program Will Direct Tickets To Students & Artists by Jeremy Gerard

EXCLUSIVE: The latest venture in re-selling pricey Broadway ducats promises – here’s a shocker – to lower prices, not raise them. As long as you fit a certain profile, that is. The new service, dubbed “Swing Seats,” after performers skilled at stepping into any role at the last minute, will connect theatergoers holding spare tickets with students, artists and others who might …

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