Broadway Box Office Bumps 3% As New Musicals Offset Sales With Tony Ads by Jeremy Gerard

Showing just a 3 percent rise across the board, the Broadway box office could be seen as sluggish in the wake of the Tony nominations announced two weeks back. But the vaunted “Tony bump” may take a few weeks more to fully register for producers, especially after the big outlays on the showcase Tonys issue of The New York Times’ Arts & Leisure section, where the spend for a full-page or doubl…

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