'Netflix for theaters' sending industry into a frenzy
Mitch Lowe has created a monster fit for the big screen. The chief executive of MoviePass took a sleepy, little-known 20,000-member movie subscription service on Aug. 15 and injected pure adrenaline into its business plan. Lowe cut the monthly, no-commitment membership fee to $9.95 from $40 to $50, enabling movie buffs to gorge themselves on...
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