Why English National Ballet's rebranding was a necessary step by Judith Mackrell

Goodbye tutus and tights, hello dancing demons " Tamara Rojo now leads a company with a new look and feel, and the critics are wrong to complainWhen Tamara Rojo took over English National Ballet last summer, she vowed to make it Britain's "best loved and most creative company". Last month she put an image to that statement, commissioning a rebrand that's a world away from the old tutu-and-tights iconography. The new …

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