How can theatres keep panto audiences all year round? by Lyn Gardner

Many of those flocking to a theatre's annual festive show intuit that the rest of the year's programme isn't for them. It's about time panto had serious artistic statusOver the next few weeks, thousands of people who never usually step inside a theatre will make their annual pilgrimage to the local panto. Most will have a thoroughly good time. Aladdin will be rubbing his magic lamp at at Nottingham Playhouse and the …

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