40 stories from the Situation
The fries are good, and the burgers are better. But the real reason I love In-N-Out is the secret sauce. And I'm not talking about the stuff they put on their meat.
The marketing gold star of the week goes to Theaterworks in Hartford, CT for reminding us that one way to get attention for your show is to look at what else your audience is paying attentio…
I got in a great convo with a theater lover/great business guy the other day about the pros and cons of taping theatrical performances.
I've worked on some stinkers of shows. And you know what? No matter how short the run, we've always sold some t-shirts.
We're lucky. We know there's a market for what we do. We know there are thousands upon thousands of people that want to see the theater every single day.
It's that time of year again. In the next few months, a slew of shows will open on Broadway. The entire team " cast, creative, producers, marketers, investors, management " will sit anxiou…
Since Broadway and Off-Broadway shows can't afford to have marketing laboratories trying every idea we come up with, I often look to other industries to see what they're doing, in the hopes …
To paraphrase Falsettos, something good is happening.
We all know the internet brings like-minded people together. That's the theory behind newsgroups, chat rooms, forums and niche socia…
So, who actually pays full price for Broadway tickets anymore? I asked our friends at Telecharge some pretty straight forward questions about the use of discount codes on their ticketing…
I got an unsolicited mass email last week from a company that provides a 'service' to the Broadway community. I was a little bugged by the impersonal feel of the salesy-email so I banged b…
Have you ever wondered where it all began? What started the discounting phenomenon? And more importantly . . . who started it? Was it The Geislers, the geniuses behind BroadwayBox.com? Was…
As I sit stranded in the airport in Atlanta, I find myself in search of one thing " a Starbucks. It's amazing when I really think about it. I used to HATE Starbucks (or at least what I tho…
iTunes revolutionized how music is consumed by satisfying our culture’s increasing demand for instant gratification. Â Want a song? Â Click. Â Bam. Â Boom. Â It’s on yo…
“Hey, let’s target college students – put some ads up on Facebook!” The basic idea that college students are the primary target is a somewhat popular assumption b…
I read a great article on the front page (!) of Variety (it’s rare that a theater story gets the cover) about the life after Broadway for musicals that may not have been so well receiv…
